Are you a 40% Photographer?
Survey reveals more than 40% of consumers no longer print photos
According to a nationwide survey conducted by Professional Photographers of America (PPA), 42% of people (ages 30-44) will likely look back and wonder where photos of their childhood, holiday get-togethers, relatives and friends have gone decades from now. Why? They are no longer printing photographs or creating photo albums. In fact, 67% store their photos solely in digital form on a computer or phone. The recent survey of more than 1,500 consumers nationwide about their photography habits.
“I think time will prove that we have gambled away our family histories – trusting too much in our ability to protect our memories on our phones, tablets and other devices,” says David Trust, CEO, PPA. “It is a failed notion that we will all pay for. On the other hand, this unfortunate reality is giving PPA an opportunity to make a difference by creating a program that will help the consuming public understand the importance of purchasing printed photographs.”
Additional highlights – or rather, “low-light” – from the survey include:
41.8% of people no longer create photo albums, and an additional 27% say they have the desire but it’s too time consuming. Translation: nearly 70% of people no longer have photo albums.
53% of people said they haven’t printed a photo in 12 months or longer.
46% of people use their smartphone or tablet to take family photos
57% of people store their photos on their phone or computer.
At Firstcall, we’re passionate about making pictures, of which printing is a huge part. Check out our Picture Making section for more help and ideas.Main photo copyright © Poppyblue Photography
- 24th November 2015
