A star performer to make you smile - available in champagne, red, black and silver
Compact, feature rich camera with aluminium case in silver finish. 10.1 megapixels plus 5x optical zoom lens with 28mm wide angle. Large 2.7-inch screen, Face Detection, Smile Shutter and Intelligent Scene Recognition
* 10.1 effective megapixels resolution for clear enlargements beyond A3 size
* 5x optical zoom Carl Zeiss Vario-Tessar lens with 28mm wide angle for panoramic landscapes
* Smile Shutter waits until the subject smiles before firing - with adjustable smile threshold setting
* Enhanced Face Detection with high-speed subject tracking for clearer portraits
* Intelligent Scene Recognition automatically selects correct shooting mode depending on subject
* Large 2.7-inch (230K dot) Clear Photo LCD
* HD Output compatible with PhotoTV HD displays for optimised still images on BRAVIA TV
* BIONZ processor for enhanced image quality and fast response
* Double Anti-blur with Super SteadyShot image stabilisation and High Sensitivity ISO 3200
* D-Range Optimiser adjusts exposure and contrast in high contrast and backlit scenes
Sony's popular Cyber-shot W-Series gains a fresh new look in 2008. The range is topped by the 10.1 megapixel Cyber-shot W170 that sports an extra-large, bright 2.7-inch Clear Photo LCD that offers outstanding resolution (230k dot) and contrast, even when you're shooting in daylight outdoors. There's also a top-quality Carl Zeiss wide angle lens with 5x optical zoom. Thanks to its minimum focal length of 28mm (35mm equivalent), zooming out to wide angle lets you squeeze in more of landscapes and group photos without cropping the subject.
In a Cyber-shot first, the W170 now features Intelligent Scene Recognition that takes the guesswork out of selecting the right camera settings in a range of common shooting situations. In Advanced mode, the camera takes two shots - one with standard automatic settings and the other with optimised settings - allowing you to pick your favourite. Other key W170 features include Smile Shutter, Face Detection and Super Steady Shot optical image stabilisation for clearer low-light shooting.
Cyber-shot W-Series key features
The Sony-developed BIONZ image processor inside all new W-Series models powers improved Face Detection technology, now with even faster tracking plus the ability to recognise faces that are further from the camera. In addition, Face Detection can now distinguish automatically between children and adults, adjusting exposure, skin tone and red-eye reduction for great portraits with any subject.
Another Sony first, Smile Shutter waits until the subject smiles before firing the shutter to ensure happy faces in every frame. A new Smile Level setting lets you fine-tune the threshold before a picture's taken, from a gentle smile to a huge grin.
Also powered by the BIONZ processor, the D-Range Optimiser automatically adjusts exposure and contrast for natural-looking results. It's highly effective with strongly backlit scenes where there's a risk of losing high- and low-light detail.
Sensitivity on all models is boosted to a maximum ISO 3200 for successful low-noise shots without flash indoors or in dim lighting conditions. It's teamed with Super SteadyShot optical image stabilisation, delivering a powerful Anti-Blur solution for clearer handheld pictures in low light or at higher zoom settings.
An HD Output on all models lets you enjoy your memories in super-size on your BRAVIA TV or any HD Ready display. Connecting to any PhotoTV HD compatible television or display (via optional output adaptor cable) delivers even more incredible Full HD picture quality with extraordinary detail and realism.
Despite superb image quality and advanced shooting functions, the W-Series is brilliantly simple to use. First-time users will appreciate the friendly on-screen function guide and Easy Shooting mode that keeps things simple without compromising picture quality. There's also an optical viewfinder on all models that offers extra familiarity for compact camera users switching to digital.
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