The Sony Alpha 350 is brilliantly easy to use, thanks to the intuitive display that lists frequently used functions with a quick press of the Function button.
* Quick Auto Focus Live View for responsive shooting
* 14.2 effective megapixel
* APS-C CCD sensor for unprecedented imaging performance
* 2.7-inch variable angle LCD for 'freestyle' shooting
* Enhanced Super SteadyShot offers 2.5-3.5 steps anti-shake performance with all alpha lenses
* Sensitivity up to ISO3200 with high-ISO noise reduction for clearer low-light shooting
Manufacturer's description:
Sony's 10.2 MP Alpha a300 and 14.2 MP Alpha 350 are the first digital SLR cameras to feature Quick AF Live View technology. Unique to Sony, this all-new system fuses the convenience of live image preview with the responsive TTL phase-detection system and rapid continuous shooting that's prized by digital SLR users. For the first time ever, Quick AF Live View overcomes the technical limitations that have made ultra-fast shooting and viewing impossible in live view mode.
In addition, an advanced new centre-cross 9-point AF sensor assures faster, more accurate AF performance in live view as well as optical viewfinder shooting modes.
Photographers of all abilities can compose images with greater comfort and freedom using the 2.7-inch LCD screen. Tilting upwards by up to 130 degrees and down by up to 40 degrees, the variable-angle screen allows photographers to remain face-to-face with their subject. The effects of exposure compensation and white balance can be conveniently previewed in live view mode. There's also a bright, clear optical viewfinder that offers an alternative to live view shooting.
Superb imaging quality
The a350 features the latest iteration of Sony's advanced BIONZ image processing engine that optimises the extraordinary performance potential of the high-resolution CCD sensor.
Powered by the BIONZ processor, the enhanced D-Range Optimiser automatically ensures balanced exposures with rich shadow and highlight detail. Improved detection of backlit scenes now delivers even more beautiful results, even with problematic against-the-light subjects.
D-SLR a350
Sensitivity is boosted to a maximum ISO 3200, allowing successful handheld shooting in low-light conditions without flash. A special High ISO Noise Reduction mode improves picture quality still further at increased sensitivity settings.
Super SteadyShot inside now offers improved anti-shake performance when shooting handheld with all a lenses. A new control algorithm now boosts correction to between 2.5 and 3.5 steps, compared with the 2.0-3.5 step range of the a100.
Greater shooting and viewing convenience
The a350 and a300 have been designed for greater shooting comfort and wider creative options, even for entry-level photographers who haven't handled a digital SLR camera before.
Available in Live View mode, a Smart Teleconverter function gives an instant digital zoom factor of 1.4x or 2x to increase the effective focal length range of your chosen a lens. Even with digital zoom activated, the extremely high resolution of the camera's 14.2 megapixel sensor ensures flawless, detail packed enlargements.
Both cameras are brilliantly easy to use, thanks to the intuitive display that lists frequently used functions with a quick press of the Function button.
In common with other a models, the Anti-Dust drive and protective sensor coating minimise the harmful effects of dust entering the camera body during lens exchange.
Both models also feature a class-leading shooting stamina of up to 730* images (410 images in Live View mode) from a single charge of the high capacity InfoLITHIUM™ battery (NP-FM500H). Accurate confirmation of remaining capacity is displayed in % increments on the 2.7-inch LCD for extended shooting without worrying about power levels.
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